Share this Job

Market Intelligence Analyst

Date: 15-Jun-2022

Location: UXBRIDGE, GB

Company: Telefonica S.A.

Grade: MPG4/level 4

Location: Uxbridge - flexible 

Closing Date: 28 June 2022 


giffgaff is a little different to your ‘normal’ telecoms company. We’re a mobile brand owned by Virgin Media O2 but run by our members (what we call our valued customers) and we’ve been awarded Uswitch Network of year for 6 years out of 7! Sound interesting so far? There’s more.


The word giffgaff is an ancient Scottish word for “mutual giving”. Since we were founded upon the principle of putting community first, it’s  always been our aim to do right by the planet and the people that live on it.


We started wanting to change the mobile industry, and we did - offering value, flexibility and mutuality - but we aren’t done yet . As we’ve grown over the years, we’ve grown our vision too.


We believe it’s our responsibility to make sure that:

  • Keeping people connected doesn’t damage the planet
  • Everyone can be connected, so everyone gets the same opportunities
  • The connections we make online improve our lives


Our business model is unique. We take a highly collaborative approach to any decision we make - working with our members (who are rewarded for helping) across all areas of the business. Our vibrant community, online platform and immense value proposition are key to our success. We’re both proud and humbled to say that over the past few years our member base has grown, but our job is far from done. We’re always looking to acquire new members - but to do that we need the best people to help and that’s why we’re hiring! 


The role and the team :

The Insights team work closely with the strategists, keeping giffgaff updated and informed about the health of the brand, key market and competitor developments and most importantly what that means for this business ‘the so what’ and how/what to action. Member & market insight is highly sought after and valued by everyone at giffgaff.


The role is accountable for keeping the business informed of developments within the competitor set and the overall marketplace, you will be responsible for in-depth analysis of our competitive position using the external and internal data sources including brand & media metrics available to you.  You will be working closely with Third party providers and our Business Intelligence & Commercial directorates to deliver insight to build deeper business performance understanding. This role would suit anyone passionate about using data to make better business decisions and who is happy to roll up their sleeves to make it happen.


Key responsibilities :

  • Take ownership of all aspects of market & competitor intelligence at giffgaff
  • Analyse and help the business understand competitor price & promotions in the market.
  • Shed light on ‘business blindspots’, challenge assumptions about the industry, markets, and work collaboratively to help strengthen member insight
  • Support the development and evolution of data analytics visualisation within the business, leading efforts for continuous improvement to existing processes and methodologies to create efficiencies
  • Deliver Brand Health tracking & lead on advertising campaign evaluations to marketing team stakeholders
  • Opportunity to  provide end to end management of ad-hoc member research projects including taking briefs, building in-house surveys or working with agency partners and project managing the research.
  • Work closely with the Member Community team who build and manage our member insight panel to ensure member insight is at the heart of decision making in the business.
  • Connect with and build relationships with your peers at VMO2
  • Deliver inspirational, action orientated and professional standard business reporting & research
  • Help enrich the giffgaff Insight team by mentoring junior team mates, identify new ways and seek out best practice, and helping expand the use & application of insights at giffgaff


Skills, experience and attitudes :

  • An outstanding analyst with experience in market & competitive insights- interpreting & triangulating data from different sources into meaningful information and actions
  • Highly numerate with advanced analytical skills & ability to prepare compelling presentations
  • Outstanding Excel & Powerpoint skills
  • Familiar with market intelligence data sources used in the connectivity industry
  • Commercially minded with a keen interest in connectivity  brands, trends, people and culture
  • Experienced in consumer survey questionnaire building & subsequent output analysis
  • Possess flexibility and experience of delivering results in a fast-paced and ambiguous work environment
  • Familiarity with Qualtrics/Medallia or similar is desirable
  • Familiarity with Tableau is desirable




We’ll be sending you emails about the status of your application. To make sure you receive these, please add and to your Safe Senders list.


We’re looking to pay a great compensation package (depending on experience) for this position. We also offer plenty of extras to sweeten the deal, which could include things like bonuses, life assurance cover, health care and lots of flexible benefits.  


Also, every employee has their personal development supported with a LinkedIn learning account; plus other role specific learning available through our award-winning digital learning platform - O2 Campus. 


We also believe a great work-life balance is important, so we’re open to considering candidates who are looking for flexible working arrangements. Like to know more, feel free to raise it.  


Join us and we’ll encourage you to be bold every day. So take a deep breath, your career is about to go to exciting new places. 


If you have any questions around the role then please email who will be happy to help.