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SMB CRM Marcomms Manager

Date: 22-Feb-2021

Location: SLOUGH, GB

Company: Telefónica S.A.

Here at O2, we’re about technology that creates exciting experiences. It’s why there are over 25 million people who choose to live life on O2. 

Being part of Telefonica, one of the world’s most creative digital companies, we’re able to open up all sorts of possibilities – not just for customers, but for the people who work for us, too. 

Great benefits. Great rewards. High-quality training. Ongoing career development. Flexible working. These are just some of the reasons we attract great talent. 

Our inclusive approach to recruitment helps us be a true reflection of our customers and their communities. That’s why everybody’s welcome at O2 – it’s time to get everyone in the room. 

12 Month FTC


Location: Slough


About the Team:


Our Brand and Marcomms function are a powerful team, always reaching for breakthrough thinking. Through its strong masterbrand, award winning customer service, and unique product offering, O2 can provide SMB customers with a truly unique offering in the market. This role sits in the dedicated SMB Brand and Marcomms team.



Your Role:

Working within the wider O2 SMB Brand and Marcomms team, this role is focused on driving revenue from our existing SMB Medium Business customers (10-500 employee size), by driving additional connections, cross-selling and up-selling.

Day-to-day the role involves optimising lifecycle and retention comms and testing new marketing channels, ensuring every comms touchpoint brings to life the O2 brand and our customer-centric products. This role holder will utilise the marketing mix to help deliver a brilliant comms experience, with a clear focus on driving consideration and purchase intent within the medium business existing customer channel, to help achieve an ambitious growth agenda.




  • Identify opportunities to drive reach and consideration amongst existing O2 Business medium-sized business customers. Coordinate and execute these recommendations in a bid to drive purchase intent amongst existing customers
  • Create and implement a robust CRM strategy with a focus on driving demand into our sales teams, utilising the optimum mix of marketing channels and resources.
  • Own and deliver against a “marketing leads” target, and work with sales to ensure strong conversion across the different channels we use to create the demand (e.g. inbound, outbound email, social media etc)
  • Work closely with the wider SMB marcomms teams to ensure medium business customer comms are optimised to leverage the O2 brand, and always telling the ‘why O2’ story.
  • Co-ordinate and manage agencies to meet deadlines, monitor budgets, and assess creative/campaign performance


Skills & experience:


  • Experience of SMB/SME/B2B marketing and campaign development is a must, ideally in the technology industry
  • Practical experience of executing marketing strategies and campaigns
  • Experience creating and implementing CRM strategies to acquire, retain or grow existing customer revenue
  • Experience working with martech (Eloqua or similar) to drive customer engagement and conversion
  • Broader understanding of media outside of CRM is necessary
  • A strong eye for detail, and clear experience evaluating marketing communications from a performance perspective
  • Experience working with a range of marketing agencies
  • Has exceptional communication skills with the ability to translate marketing plans insight led and actionable briefs
  • Ability to build strong cross-functional relationships to deliver the required business outcomes


Essential personal attributes

  • Dynamic and customer-centric with the ability to flourish in a high-growth, fast-paced environment
  • A passion for customer communications, loyalty, engagement and retention
  • Comfortable identifying and implementing innovative new marketing strategies
  • First class communication skills are essential. You will know how to engage and influence stakeholders within the business and in agencies
  • A taste for teamwork.  You’ll need to work across all levels and directorates across O2 as well as our creative agencies
  • The ideas and get up and go to implement them. You’ll set high levels of vision and direction and never settle for second best


Additional Information:


Grade: PCGU


Closing Date: 8th March






We’ll be sending you emails about the status of your application. To make sure you receive these, please add and to your Safe Senders list.

We’re looking to pay a great compensation package (depending on experience) for this position. We also offer plenty of extras to sweeten the deal, which could include things like bonuses, life assurance cover, health care and lots of flexible benefits.  

We also believe a great work-life balance is important, so we’re open to considering part-time and flexible approaches to working. Like to know more, feel free to raise it.  

Join us and we’ll encourage you to be bold every day. So take a deep breath, your career is about to go to excitingnew places. 

If you have any questions around the role then please email who will be happy to help.