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Retail Marketing Expert

Date: 14-Jan-2022

Location: SLOUGH, GB

Company: Telefonica S.A.

Tesco Mobile is the UK’s largest MVNO with over 5 million customers and industry leading customer satisfaction.  We’re a totally unique business, a 50/50 joint venture between Telefonica O2 and Tesco that launched back in 2003.

Being part of Telefonica, one of the world’s most creative digital companies, we’re able to open up all sorts of possibilities – not just for customers, but for the people who work for us, too. 

Great benefits. Great rewards. High-quality training. Ongoing career development. Flexible working. These are just some of the reasons we attract great talent. 

Our inclusive approach to recruitment helps us be a true reflection of our customers and their communities. That’s why everybody’s welcome – it’s time to get everyone in the room. 


Job grade: PCGT/ VM Level 6

Location(s):Slough/ Welwyn Garden City


About the Team

The Retail Marketing Lead is the senior member of the Retail Marketing team at Tesco Mobile. Our team sits within the ‘Acquire’ Tribe delivering Promotional Periods that drive acquisition of new customers.


The Retail Marketing team is responsible for translating these Promotional Periods into our 500-store estate and optimising the customer experience.


About the role

The Retail Marketing Lead will own the execution of the Retail Marketing Strategy to streamline operations, drive footfall to stores and elevate the in-store experience. Retail campaign planning and management on a monthly basis and stores operational alignment and support.


Key Responsibilities

  • Evolving and driving the Retail Marketing Strategy.
  • Overseeing key workstreams within the team to deliver on operational efficiency, driving footfall and elevating the customer experience.
  • Guiding the team through monthly campaign cycles to deliver POS into store that delivers on our brand values and drives sales.
  • Driving key store design initiatives to define the future of retail at Tesco Mobile.  
  • Identifying opportunities for new processes etc for space planning/merchandising that are in line with customer experience output and drive operational efficiencies within the team
  • Being a consult and inform for initiatives, change, communication for stores and support strategic decision making.
  • Holding strong stakeholder relationships within the business and wider shareholder and maximizing opportunities across group re Tesco owned media. 
  • Developing, testing, trialling solutions prior to implementation to ensure that these are efficient, and customer focused
  • Assessing the financial impacts of projects and preparing the business case.
  • Manage relationships with external agencies and printers
  • Strong analytical skills and can use this information to form a basis of strong recommendations.
  • Provide guidance to 4 team members.


What We Need from You:

Essential Skills:

  • Exposure to Telco/subscription-based business models desirable
  • Prior experience in retail marketing (ideally gained client side) and the operational side of getting POS into stores.
  • Experience in a mix of brands or range of retailers desirable
  • Experience in both Brand & DR desirable
  • Open to candidates with a mix, but not all of above




We’ll be sending you emails about the status of your application. To make sure you receive these,   please add and to your Safe Senders list.

We’re looking to pay a great compensation package (depending on experience) for this position. We also offer plenty of extras to sweeten the deal, which could include things like bonuses, life assurance cover, health care and lots of flexible benefits.  

Also, every employee has their personal development supported with a LinkedIn learning account; plus other role specific learning available through our award-winning digital learning platform - O2 Campus. 

We also believe a great work-life balance is important, so we’re open to considering flexible working arrangements. Like to know more, feel free to raise it.  

Join us and we’ll encourage you to be bold every day. So take a deep breath, your career is about to go to exciting new places. 

We have recently announced that we will be moving towards a more blended working week – combining office and remote working, leveraging the advantages of face-to-face connectivity and enjoying the flexibility and productivity of remote working.

Our base will be the office, where we connect, collaborate and innovate – and there will be the expectation for everyone to be physically together more time than apart.  For Head Office roles we therefore expect colleagues to spend a proportion of their time in the office location listed on the job description.

We are supportive of colleagues having conversations with hiring managers about what office presence will look like in the context of the role

If you have any questions around the role then please email who will be happy to help.