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Online Analytics Manager

Date: 17-Nov-2021

Location: SLOUGH, GB

Company: Telefonica S.A.

It matters to us that Team O2 is as diverse as the communities we serve. 

We welcome and encourage people from all backgrounds to apply.   

Whoever you are, O2 has a place for you. 

Come join us.


Location: Slough with flexibility


We are O2, the commercial brand of Telefonica UK Limited, a leading digital communications company owned by Telefonica S.A. We put our 25 million UK customers at the heart of everything we do, so we can use our technology to connect them to the experiences they live for.


And just like our customers, we open up exciting possibilities for our employees too. Great benefits. Generous rewards. High-quality training. Ongoing career development. These are just some of the reasons to join us.


We’re always on the lookout for great talent, and we’re all about inclusivity. We want to be a true reflection of our customers and their communities, to help us make the best decisions. That’s why everybody’s welcome at O2 – it’s time to get everyone in the room.


What do the team do?


Our Online Analytics and Optimisation team are responsible for analytics and optimisation (A/B testing) of all Online touchpoints. We conduct proactive and reactive analysis of trends, KPI’s and customer behaviours generating customer insight through a variety of data sources and tools to inform, influence and improve capability development, site sections, usability patterns, content and conversion flows for both sales and service.


We also lead on launch management, monitoring and evaluation, onlines personalization programme, online data governance, web performance and best practice workstreams. The team own all analytics supplier relationships e.g., adobe, sessioncam and site surveys.


How will you fit into this?


The Online analytics manager’s purpose is to use data and insight to improve digital sales and service experiences. With the objective to…

  • Increase volume and quality of sales online 
  • Increase usage/quality of self-serve and self-help online 
  • Increase the revenue generated through My O2 
  • Increase satisfaction and usability of the O2 website


Some of the more specific responsibilities:


  • Analysis of website journeys to understand visitor behaviour
  • Analysis of conversion/funnel metrics and develop strategies to improve conversion
  • Provision of reporting and insight to explain online channel performance across sales and service
  • Discovering insight to underpin decision making to the website/ app development roadmap
  • Provision of testing hypotheses to the Optimisation team and the analysIS of test results
  • The mining of web data to build predictive models that could lead to better targeting or improvement of online processes


What we need from you:


  • Advanced user of Adobe analytics premium (including Workspace) or Google Analytics (including BigQuery and Data Studio)
  • Passionate about digital and making insight driven change
  • Ability to educate and evangelise the use of web analytics through the online team
  • Experience of implementing, maintaining and testing the implementation of web analytics tools
  • Proven ability to translate data into actionable insight
  • Great communication skills - the ability to tell stories using data
  • Advanced MS Excel
  • Experience in data mining and building predictive models


Additional Information:


Grade:  MPG4

Salary and benefits:

We’re looking to pay a competitive salary (depending on experience) for this position. We also offer plenty of extras to sweeten the deal, which could include things like bonuses, life assurance cover, health care, holiday entitlement and lots of flexible benefits. We also believe a great work-life balance is important, so we’re open to considering part time and flexible approaches to working. Like to know more? Feel free to raise it.

If you have any questions about the role then please email who will be happy to help.




We’ll be sending you emails about the status of your application. To make sure you receive these, please add and to your Safe Senders list.


We’re looking to pay a great compensation package (depending on experience) for this position. We also offer plenty of extras to sweeten the deal, which could include things like bonuses, life assurance cover, health care and lots of flexible benefits.  


Also, every employee has their personal development supported with a LinkedIn learning account; plus other role specific learning available through our award-winning digital learning platform - O2 Campus. 


We also believe a great work-life balance is important, so we’re open to considering flexible working arrangements. Like to know more, feel free to raise it.  


Join us and we’ll encourage you to be bold every day. So take a deep breath, your career is about to go to exciting new places. 


If you have any questions around the role then please email who will be happy to help.