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Brand Campaign Executive at Tesco Mobile - 12 Month FTC

Date: 16-Oct-2021

Location: SLOUGH, GB

Company: Telefonica S.A.

 

Tesco Mobile is the UK’s largest MVNO with over 5 million customers and industry leading customer satisfaction.  We’re a totally unique business, a 50/50 joint venture between Telefonica O2 and Tesco that launched back in 2003.

Being part of Telefonica, one of the world’s most creative digital companies, we’re able to open up all sorts of possibilities – not just for customers, but for the people who work for us, too. 

Great benefits. Great rewards. High-quality training. Ongoing career development. Flexible working. These are just some of the reasons we attract great talent. 

Our inclusive approach to recruitment helps us be a true reflection of our customers and their communities. That’s why everybody’s welcome – it’s time to get everyone in the room. 

About the Team:

The Brand and Comms Centre of Excellence at Tesco Mobile is accountable for the health of the brand and its critical role in driving the business forward in the long-term.  It’s responsible for Brand Strategy (Targeting, Positioning, Objectives) Brand Communications (across all TTL channels and touchpoints), Brand Expression (Visual Identity, Motion, Sound, Values and Behaviours) and Brand Reputation.

As well as planning and delivering its own brand campaigns and activations, the team works collaboratively with other tribes and squads to develop hard-working creative solutions to fulfil requirements for other comms tasks (acquisition, retention, upgrade and advocacy).

We work with some of the very best agencies in the world (BBH London, Mediacom, Tag) but are still a relatively small team, so you can have a really big impact. 
 

 

About the Role:

The Brand Campaign Executive is accountable for supporting the delivery of consideration-driving activities, from large AV-lead brand campaigns to always-on partnerships and social activity.  The team is truly end-to-end, having full responsibility for the strategy, planning, creative execution, media planning and buying, all the way through to evaluation and optimisation, so this role works across all of that.

The Brand Campaign Executive is totally channel-agnostic, able to use a mix of channels that best drives brand consideration to help unlock the next cycle of business growth for Tesco Mobile. 
 

 

Key Responsibilities:

Day to day creation, delivery and management of brand/consideration activations across the full spectrum of channels, from large ATL campaigns through to digital/ social, working closely with agency partners.

Work collaboratively with tribes/squads and brand team, to develop hard working creative solutions to fulfil requirements for other comms tasks.  For example, templates for acquisition-driving activity.

Manage day-to-day agency relationships with our Creative, Media and Production Agencies.  Deliver insightful, tight and inspiring agency briefs that will lead to clear campaign strategy, powerful creative ideas and brilliant execution.  Deliver clear, precise feedback, that empowers agencies to solve problems.  Work with our agency partners to constantly optimise our output and the process we use to reach it.

Build key stakeholder relationships within the wider business, (i.e. Tesco stakeholders) in new ways of working to maximise output and alignment across the wider brand.

 

 

Essential skills/ experience:

 

  • Campaign management experience(gained either client or agency side) with a focus on brand building activation.
  • Excellent communication and influencing skills
  • Excellent organisational skills and stakeholder management
  • Analytical skills
  • Experience in brand campaign roles, ideally covering both strategy and execution

 

Desirable skills/ experience:

 

  • Exposure to Telco/subscription-based business models
  • Experience of working within an Agile environment

 

  • Location: Slough

We’ll be sending you emails about the status of your application. To make sure you receive these,   please add @O2.com and @telefonica.com to your Safe Senders list.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working, leveraging the advantages of face-to-face connectivity and enjoying the flexibility and productivity of remote working.
Our base will be the office, where we connect, collaborate and innovate – and there will be the expectation for everyone to be physically together more time than apart. For Head Office roles we, therefore, expect colleagues to spend a proportion of their time in the office location listed on the Job Description.
We are supportive of colleagues having conversations with hiring managers about what office presence will look like in the context of the role.

If you have any questions about the role then please email ResourceTUK@o2.com who will be happy to help.